Showforce supports Imagination on record-breaking BYD Group stand at Goodwood

Showforce has supported longstanding client Imagination with the delivery of the largest exhibition stand ever created by a single company at this year’s Goodwood Festival of Speed.

Built for BYD Group, the record-breaking 2,016-square-metre structure brought together the BYD, DENZA and YANGWANG brands across three levels. The complex stand featured multi-tier design and roof terrace, providing the setting for eight European and global vehicle debuts during the four-day event.

The Showforce team included a dedicated crew chief, telehandler operators, a forklift driver and specialist site crew, who assisted Imagination throughout the construction, event and de-rig phases. Our first day onsite was 18^th June and de-rig completes on 23^rd July.

Working to a busy schedule in a complex site environment, with no margin for error, the crew assisted with structural and plant operations while responding to changing requirements as the build progressed. Regular communication between Showforce and Imagination helped the project run smoothly and ensure that we kept on track and met the key milestone in the production schedule.

With more than five weeks of continuous onsite support, this project is a great example of Showforce’s ability to provide the correct skill sets and experience levels no matter what the challenge is.

On this occasion our 35 years’ + experience in delivering events and brand activations for global automotive brands definitely gave us the advantage.

It’s always a pleasure to work alongside Imagination, as one of our original clients, we have been able to evolve our service delivery in step with their team’s requirements.