MDLBEAST AFT_R

Showforce provided highly experienced and multi-skilled crew to support MDLBEAST with the delivery of its AFT_r projects in Riyadh and Jeddah, the official after-show party series for the Esports World Cup 2025. Held over four consecutive weekends throughout July and August, the events took place at the ANB Arena in Riyadh and the Onyx Arena in Jeddah. As supporting events to the Esports World Cup they create a festival atmosphere throughout the tournament.

We assisted the production team with transforming both spaces into high-energy festival style environments with large-scale production values. The line-up included international artists and our crew was on hand throughout the show days to support with artist changeovers, as well as ensuring the fast turnaround schedule was completed between the weekends.

Our teams were onsite from the first truck arriving through to the final load-out, working across every stage of delivery. Crew were assigned to specific departments including staging, rigging, audio, video, backline, lighting, pyro and stage management, supporting the technical suppliers and venue teams throughout the build, rehearsals, live shows and de-rig. We collaborated closely with Unusual Rigging, Clair Global and ER Productions to ensure all elements were installed safely, correctly and to schedule.

Crew Numbers
100+
crew on-site at peak periods
Type of Crew
Stage crew, production crew, local crew, plant operators, drivers, international crew chiefs
Key Skills
Production build, site management, changeovers, rapid deployment
Location
Cannes, France

The operation was overseen by our Crew Manager, who coordinated logistics between the two locations and worked in real time with MDLBEAST’s production team to accommodate late schedule changes, artist requirements and evolving technical needs.

The AFT_r programme featured a shared line-up of international EDM, hip hop and regional artists including Ty Dolla $ign, Metro Boomin, Central Cee, Sharkk, Bayou and the Black Eyed Peas. Our stage crew worked closely with artist teams to manage backline, changeovers and backstage flow, ensuring every performance was delivered on time and to spec.

Across the four weekends, we deployed 42 crew at peak periods, five crew chiefs, one project-wide crew manager and delivered a total of 389 man days across both venues.

Demande
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