CANNES LIONS 2025

Stand out elements included a last-minute call from Showblock to support it with a key de-rig; working with long-standing client Simon Jones, on behalf of Public School on the Canva Creative Cabana and Amplify to assist with the delivery of YouTube’s activation.

When Showblock required urgent de-rig support, our team responded rapidly. Within hours of receiving the call, Showforce mobilised eight UK crew members to travel to Cannes and work through the night dismantling two large structures at separate beach venues.

Tasks included the careful removal of large side-glass windows, prepped for crane lifts, dismantling decking and ensuring all materials were stored securely and guiding containers with precision as they were loaded onto trucks. To ensure their safe and smooth transit we also assisted with clearing and organising interiors and installed protective covers over packed containers. Our crew also managed equipment logistics across two sites and once the de-rig was completed made sure the site was fully cleaned and cleared.

For the Canva Creative Cabana we supplied experienced crew to support the build, show days and de-rig. The space was tailored for creatives, marketers and brand builders to experience Canva’s latest innovations. A total of 87 crew were deployed during the activation; from supporting set builders with unloading and installation of scenic flats, building and placing furniture throughout the venue and unloading and distributing plants to decorate the activation, to supporting the production team.

Working with Amplify, 12 of our UK crew, a dedicated driver with a Luton van managed logistics between the holding area and beach site for YouTube’s activation. Our crew were tasked with installing Heras fencing, unloading production and set trucks, laying power cables, assisting Stage One with the stage build, coordinating dining and event furniture layouts with set design teams and supporting Creative Technology with TV installs, AV desks and video walls.

On show days, our team delivered full crew call management and artist changeovers, supporting a stellar line-up that included Nile Rodgers & CHIC, Mel C, and Rick Astley, who gave our crew a special mention on stage for their efforts navigating stairs with heavy kit.

From last-minute callouts to high-end activations, Cannes Lions 2025 was another demonstration of Showforce’s ability to provide global leading crewing support, whatever the challenge.